Image Source: https://radar.ourcommonriver.org/p/week-of-jan-19
Context
Those busy doing the work are…busy doing the work. Especially in the aftermath of the OBBBA that gutted key provisions of the IRA, there needed to be more guidance and navigation (policy, opportunities, pivots, etc) for those building more sustainable economic futures for us.
Challenge
How do you create a reliable navigation (& translation) layer for the doers who need to track funding opportunities, contracts, policy changes, and sector intelligence in a rapidly shifting environment?
What I Built
- Launched Resource Radar, a weekly curated newsletter tracking policy developments as well as funding, career, and contract opportunities related to climate finance & economic development
- Built automations and workflows curation using Airtable and Make.com to track and filter opportunities
- Developed editorial voice that translates policy complexity into actionable intelligence
Results
73% open rate (industry avg: 20%) | 22% click-to-open rate (industry avg: 10-15%) |
What I’m Learning
The information I share week-to-week is critical and timely, however what keeps coming up for subscribers is the feeling of not being alone and that there is a community of peers that are in their corner, who are also “fighting the good fight”. Also, there’s a ton of information to sort through, so the automations and workflow mapping have been a game changer in ensuring that I can send these consistently without all nighters!
Image Source: https://radar.ourcommonriver.org/p/week-of-jan-19